Telia is now Arelion
https://www.arelion.com/ <sigh> Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc. After watching their marketing video I learned the pronunciation of Arelion is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
Telia was such a great name; way easier to remember and more phonetic than “Arelion”.. we are moving backwards. Why are all high-tier ISPs always in the market for rebranding? Phin On Wed, Jan 19, 2022 at 6:00 PM Justin Krejci <JKrejci@usinternet.com> wrote:
<sigh>
Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc.
After watching their marketing video I learned the pronunciation of Arelion is not *R-Lion* but is actually *A-Ray-Lee-On* but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
<cynical consumer perspective> I think it’s more in the hopes that previously irritated customers might not realize they’re once again dealing with the same schmucks that pissed them off <n> years back. It helps keep then incoming churn of new customers to replace the churn from other customers rage quitting. </cynical consumer perspective> Owen
On Jan 19, 2022, at 10:20 , james.cutler@consultant.com wrote:
As in any other company, the Marketing Department has to find some activity to prove their worth.
On Jan 19, 2022, at 1:05 PM, Phineas Walton <phin@phineas.io <mailto:phin@phineas.io>> wrote:
Why are all high-tier ISPs always in the market for rebranding?
On Wed, Jan 19, 2022 at 10:29 AM james.cutler@consultant.com < james.cutler@consultant.com> wrote:
As in any other company, the Marketing Department has to find some activity to prove their worth.
I don't think you realize just how much effort you have to put into finding a vaguely pronounceable .com domain in today's world. Marketing probably spent months asking the tech staff to do whois lookups for them until they found something vaguely marketable. I'm sure we'll eventually get back to AOL keyword searches and let anyone register any random TLD they want. Just email aaron@isawesome. What? No .com? Nope. What's your website? Just type the keyword..er...domain 'isawesome' into your browser. -A
See: https://en.wikipedia.org/wiki/RealNames On January 20, 2022 at 11:16 nanog@nanog.org (Aaron C. de Bruyn via NANOG) wrote:
On Wed, Jan 19, 2022 at 10:29 AM james.cutler@consultant.com < james.cutler@consultant.com> wrote:
As in any other company, the Marketing Department has to find some activity to prove their worth.
I don't think you realize just how much effort you have to put into finding a vaguely pronounceable .com domain in today's world. Marketing probably spent months asking the tech staff to do whois lookups for them until they found something vaguely marketable.
I'm sure we'll eventually get back to AOL keyword searches and let anyone register any random TLD they want. Just email aaron@isawesome. What? No .com? Nope. What's your website? Just type the keyword..er...domain 'isawesome' into your browser.
-A
-- -Barry Shein Software Tool & Die | bzs@TheWorld.com | http://www.TheWorld.com Purveyors to the Trade | Voice: +1 617-STD-WRLD | 800-THE-WRLD The World: Since 1989 | A Public Information Utility | *oo*
On 1/19/22 1:05 PM, Phineas Walton wrote:
*[External Email]*
Telia was such a great name; way easier to remember and more phonetic than “Arelion”.. we are moving backwards. Why are all high-tier ISPs always in the market for rebranding?
They sound like one of the Twelve Colonies of Cobol now. They gonna build a Battlestar for the fleet? -- -------------------------------------------- Bruce H. McIntosh Network Engineer II University of Florida Information Technology bhm@ufl.edu 352-273-1066
Hey Justin,
<sigh>
Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc.
After watching their marketing video I learned the pronunciation of Arelion is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
I do appreciate the problems you have in updating the name, however they didn't change this to spite you, they do not own the rights to Telia name as a brand and had to change. I hope this brings you some comfort in this difficult time. Fun fact, Arelion is a slime covered corpse in WoW, and an existing legal entity in a market twelve99 (which would have been a great name) operates in. -- ++ytti
R-Lion, sounds like a grocery store. Thanks for the heads-up that one of my 100g inet connection providers just changed. You beat my account rep to it. -Aaron From: NANOG <nanog-bounces+aaron1=gvtc.com@nanog.org> On Behalf Of Justin Krejci Sent: Wednesday, January 19, 2022 11:59 AM To: nanog@nanog.org Subject: Telia is now Arelion https://www.arelion.com/ <sigh> Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc. After watching their marketing video I learned the pronunciation of Arelion is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
I do want to point out that it isn't a mindless name change like Xfinity, Spectrum, or Lumen. It's because the company actually split off from Telia proper and thus, needed a new name. ----- Mike Hammett Intelligent Computing Solutions http://www.ics-il.com Midwest-IX http://www.midwest-ix.com ----- Original Message ----- From: "Justin Krejci" <JKrejci@usinternet.com> To: nanog@nanog.org Sent: Wednesday, January 19, 2022 11:59:16 AM Subject: Telia is now Arelion https://www.arelion.com/ <sigh> Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc. After watching their marketing video I learned the pronunciation of Arelion is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
On Fri, Jan 21, 2022 at 02:47:17PM -0600, Mike Hammett wrote:
I do want to point out that it isn't a mindless name change like Xfinity, Spectrum, or Lumen. It's because the company actually split off from Telia proper and thus, needed a new name.
And here I thought it was Telia getting back to its spambone roots [routes?] with a nod to Aleron. -- Posted from my personal account - see X-Disclaimer header. Joe Provo / Gweep / Earthling
participants (11)
-
Aaron C. de Bruyn -
aaron1＠gvtc.com -
Bruce H McIntosh -
bzs＠theworld.com -
james.cutler＠consultant.com -
Joe Provo -
Justin Krejci -
Mike Hammett -
Owen DeLong -
Phineas Walton -
Saku Ytti