<cynical consumer perspective>
I think it’s more in the hopes that previously irritated customers might not realize they’re once again dealingwith the same schmucks that pissed them off <n> years back. It helps keep then incoming churn of new
customers to replace the churn from other customers rage quitting.
</cynical consumer perspective>
Owen
As in any other company, the Marketing Department has to find some activity to prove their worth.
Why are all high-tier ISPs always in the market for rebranding?