----- Original Message -----
From: "Nathan Eisenberg" <nathan@atlasnetworks.us>
I got a chuckle out of this: "Provo County’s iProvo was hoping for 10,000 subscribers by July 2006 with the assumption that 75% of those customers would subscribe to lucrative triple play services, but the reality was 10,000 customers in late 2007 with only 17% of those customers subscribing to triple play"
A 75% upsell rate to triple play packages seems ludicrous. I can't think of any industry that sees an upsell rate of 75% - can you (hell, I sold running shoes in high school, and the -target- upsell rate on shoestrings/socks/whatever-else was 15%).
Indeed. And it seems worth noting that, unless I'm missing something, iProvo specifically violated the condition we all seem to agree is most important in such a build: they were not only the fiber op, but the content transport provider (ie, cable company/IAP). Cheers, -- jra