----- Original Message -----
From: "Matthew Petach" <mpetach@netflight.com>
This would be why commercial entities often use their trademark identifiers as part of the SSID. You can compel them (briefly) not to use the SSID, until they sue you for trademark infringement and serve cease-and-desist orders against you for unlicensed and unauthorized use of the Starbucks name. Totally separate realm of enforcement, and in many ways far more effective.
Though this requires you to buy the argument that the use of a wordmark *in an address of some time* is infringing under the terms of the Lanham Act, which is a point on which I don't believe there's presently any case law, and which I think would be a difficult argument to prosecute against a properly defended plaintiff. Just *using a word* that someone has registered as a wordmark is not inherently infringement, or Ford City PA would be in serious trouble. The Lanham Act is *quite* clear on what is an infringing use, and I don't myself believe the posited case qualifies. Cheers, -- jr 'IANAL' a -- Jay R. Ashworth Baylink jra@baylink.com Designer The Things I Think RFC 2100 Ashworth & Associates http://www.bcp38.info 2000 Land Rover DII St Petersburg FL USA BCP38: Ask For It By Name! +1 727 647 1274