Peter Galbavy wrote:
Today's Financial Times in the UK carried a mutli-page (1/3rd or so of each broadsheet page) series of ads for this platform.
Ergh, the worst fluffy "now you can do this" marketing I have seen in quite a while. When will they learn that "bigger, faster, harder" is difficult to PR...
Peter
Given the performance of this box isn't it a bit silly to mass market advertise it? At a guess there are only a few dozen companies worldwide that might need such a machine- so why not go direct to them? Or is this a case of 'brand awareness'? Is it really that important that the population at large thinks that Cisco gear is at the core of the Internet? Are end-users supposed to call their ISP and demand they use Cisco 'cause they saw a commercial for them? Just curious... I like their gear, just not their marketing. Jeff ************************************************************** This message, including any attachments, contains confidential information intended for a specific individual and purpose, and is protected by law. If you are not the intended recipient, please contact sender immediately by reply e-mail and destroy all copies. You are hereby notified that any disclosure, copying, or distribution of this message, or the taking of any action based on it, is strictly prohibited. TIAA-CREF **************************************************************
On Wed, 2004-05-26 at 14:55, Williams, Jeff wrote:
Peter Galbavy wrote:
Today's Financial Times in the UK carried a mutli-page (1/3rd or so of each broadsheet page) series of ads for this platform.
Ergh, the worst fluffy "now you can do this" marketing I have seen in quite a while. When will they learn that "bigger, faster, harder" is difficult to PR...
Peter
Given the performance of this box isn't it a bit silly to mass market advertise it? At a guess there are only a few dozen companies worldwide that might need such a machine- so why not go direct to them? Or is this a case of 'brand awareness'? Is it really that important that the population at large thinks that Cisco gear is at the core of the Internet? Are end-users supposed to call their ISP and demand they use Cisco 'cause they saw a commercial for them? Just curious... I like their gear, just not their marketing.
Jeff
No, this for their stockholders/investors. This type of advertising is strictly for Wall Street, not for engineers. Herman
Williams, Jeff wrote:
Given the performance of this box isn't it a bit silly to mass market advertise it? At a guess there are only a few dozen companies worldwide that might need such a machine- so why not go direct to them? Or is this a case of 'brand awareness'? Is it really that important that the population at large thinks that Cisco gear is at the core of the Internet? Are end-users supposed to call their ISP and demand they use Cisco 'cause they saw a commercial for them? Just curious... I like their gear, just not their marketing.
Boeing and Airbus run advertisements for their planes. And hardly any of the readers are actively considering purchasing either A380 or 777. (to put this on operational context, anyone for land speed record with an A380 fully loaded with 300G hard drives?) Or how about the Newport News ad for an aircraft carrier? Pete
Because the suits (atleast the ones here) wont buy anything, unless they have seen an ad for it on cnn that promises it will tie thier socks for them. On Wed, 26 May 2004, Williams, Jeff wrote:
Date: Wed, 26 May 2004 12:55:47 -0600 From: "Williams, Jeff" <jwilliams3@tiaa-cref.org> To: "'nanog@merit.edu'" <nanog@merit.edu> Subject: RE: Cisco HFR
Peter Galbavy wrote:
Today's Financial Times in the UK carried a mutli-page (1/3rd or so of each broadsheet page) series of ads for this platform.
Ergh, the worst fluffy "now you can do this" marketing I have seen in quite a while. When will they learn that "bigger, faster, harder" is difficult to PR...
Peter
Given the performance of this box isn't it a bit silly to mass market advertise it? At a guess there are only a few dozen companies worldwide that might need such a machine- so why not go direct to them? Or is this a case of 'brand awareness'? Is it really that important that the population at large thinks that Cisco gear is at the core of the Internet? Are end-users supposed to call their ISP and demand they use Cisco 'cause they saw a commercial for them? Just curious... I like their gear, just not their marketing.
Jeff
************************************************************** This message, including any attachments, contains confidential information intended for a specific individual and purpose, and is protected by law. If you are not the intended recipient, please contact sender immediately by reply e-mail and destroy all copies. You are hereby notified that any disclosure, copying, or distribution of this message, or the taking of any action based on it, is strictly prohibited. TIAA-CREF **************************************************************
Ryan Dobrynski Hat-Swapping Gnome Choice Communications Like the ski resort of girls looking for husbands and husbands looking for girls, the situation is not as symmetrical as it might seem.
participants (4)
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Herman Harless -
Petri Helenius -
Ryan Dobrynski -
Williams, Jeff