Oh christ. It's getting worse. You thought "get your .net and .org here" was bad? Read this moron's approach to good network engineering. -----Forwarded message from Internetwk Newsletter <newsletter@news.internetwk.com>----- From: Internetwk Newsletter <newsletter@news.internetwk.com> Subject: InternetWeek Newsletter - March 24, 1999 [ ... ] Column: Choose Domain Names For Global Business Domain names, as we all know, are the new real estate of the information economy. Your company's domain name and trademarks play a critical role in building brand equity and increasing e-business. Domain-name registration has grown exponentially: By the end of last year, Network Solutions Inc. had registered 3.4 million domain names. On March 9, it passed 4 million with the registration of riedelglass.com. With more than 80 billion possible permutations, there are plenty of domain names left for everyone. Nevertheless, thinking globally in your selection of domain names and trademarks can keep your business on top. At a minimum, get the prospective domain name registered in all the countries in which you wish to do business. Globally, there are 191 countries that accept country-code domain registrations (also called International Web Addresses) and each has different registration requirements. In at least 80 country-code registries, there are no rules about who can register--it's first come, first served. If you want to protect your brand or company name from infringement or customer confusion worldwide, Network Solutions has a service called idNames (www.idnames.com) that can register a domain name associated with a company's product, brand or name with 80 of these countries at once. If you have one .com address that handles global traffic, you can have the country-specific domain names redirected to the .com site. If the name is critically important, such as a new firm name after a merger, be sure to register as many permutations as possible even before you know the final name and definitely before the news of the merger reaches the speculators. One company registered more than 70 domain names and still had some permutations taken by speculators. -- Nick Evans Evans is technical director of PricewaterhouseCoopers' national Internet practice. He can be reached at nick.evans@us.pwcglobal.com. ======================================================== -----End of forwarded message----- Might I suggest that each and every engineer here jot down your top three reasons why this will make the Internet useless, look up this guy's number, and politely tell him about them? Remember, 2 flames will have more effect than 10 nice letters... but the wrong way. Cheers, -- jra -- Jay R. Ashworth jra@baylink.com Member of the Technical Staff Buy copies of The New Hackers Dictionary. The Suncoast Freenet Give them to all your friends. Tampa Bay, Florida http://www.ccil.org/jargon/ +1 813 790 7592