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According to Sean Doran: Someone suggested to me that it's because so much money has been spent on developing the technology that it HAS to be used in order to recover the investment.

Doesn't the fact that they recover the investment mean that enough people wanted the product and were willing to pay for it?

Shikhar

Nah, rather that they woudln't get a choice or would not know better. ATM is like a pyramid craze.

--vadim

PS Can you say that loss writeoff is a way to recover investment? I've certainly seen some clever accounting going on :)

IMHO loss writeoff would be less of a loss than deploying ATM and having to live with it. It's not that I hate ATM per se, but why pay the performance penalty when ATM provides no value add, Larry Plato I speak for myself only.