Re: Should Netflix and Hulu give you emergency alerts?
--- beecher@beecher.cc wrote: From: Tom Beecher <beecher@beecher.cc> Business ask to create near real time, location aware notification system to increase user engagement and refine ad tracking : "That's a a great idea, we can do that!" Government ask to create near real time, location aware notification system for public safety warnings : "THAT IS A BRIDGE TOO FAR, THIS IS OUTRAGEOUS GOVERNMENT OVERREACH!" ------------------------------------------------------- No, it is overreach and Doing The Wrong Thing (AKA we do evil now even though we said we wouldn't in the beginning) for businesses as well. scott
On Sun, 10 Mar 2019, Scott Weeks wrote:
No, it is overreach and Doing The Wrong Thing (AKA we do evil now even though we said we wouldn't in the beginning) for businesses as well.
There is weird business feedback loop between proprietary app creators and smart device platform providers. Governments issue public alerts without restrictions. You don't need to reveal your location, how you use the alerts, etc. You paid for it as part of your taxes. There is not extra charge by the government to get emergency alerts. Proprietary Apps take that public information to build up walled gardens, with restrictions and harvest information from the users of those Apps. Addon proprietary App vendors heavily lobby to discourage platform creators and the government from competing with them. Some companies have regularly lobby congress to prohibit the National Weather Service from directly distributing weather forecasts and warnings directly to the public, instead they argue the NWS should distribute the information only to commercial companies which would then sell the information to the public. Emergency alerts on cell phones went through this in the early 2000s. Lobbyists discouraged adding emergency alerts as part of the base mobile operating system. In theory subscribers could get alerts through add-on apps and SMS messages on cell phones. The feedback loop meant subscribers had to pay SMS message fees and add-on App data; cellular carriers liked the revenue enhancement. Mobile device manufacturers were paid by junkware Apps to include those junk apps on phones. Phone manufacturers liked the junkware revenue stream. This money feedback loop wasn't very effecient at actually alerting the public. Typically, less than 15% of cellular subscribers used the proprietary alert apps. The junkware apps monitized the subscribers by collecting massive amounts of tracking information. The junkware alert apps didn't work very well either, depending on when their venture capital ran-out and stopped. I don't know what the current Amazon, Apple or Google App store feedback loop is like for Apps on smart devices. Imagine in 2024, after a major climate change driven severe weather disaster, the CEOs of several Smart Device platform companies testify before congress: Senator: In 2024, smart devices are now in 90% of homes. Smart devices have replaced radio and TV as the primary source of entertainment and information programming for the public. Why don't your smart devices include emergency alerts? CEOs: Emergency alerts aren't revenue generating, and we get money from proprietary App companies not to compete with them. Senator: Do you care that your customers' were hurt by the increasingly severe weather events? CEOs: We consider it a revenue benefit that customers need to buy new stuff after their homes are destroyed. We think it contributes to our economic growth this quarter. I wonder what the Amazon, Apple and Google smart device product pitch meetings are like.
participants (2)
-
Scott Weeks
-
Sean Donelan