On 6/22/24 23:15, Michael Thomas wrote:

not exactly this list's main focus, but i suspect that lots of people here's day job is to move these bits around as fast as possible once they are being streamed.

https://www.theverge.com/2024/6/22/24171581/netflix-bet-advanced-encoding-an...

It's quite impressive, what Anne and her team are doing. As game-changing as it has been maintaining video quality at lower bit rates across various platforms, I think there is a market for a bit less-lossy VoD content now as more homes start to get stable FTTH services in the 50Mbps range and up. In particular, Disney+ have finally started releasing content in IMAX Enhanced (which has a DTS:X audio stream). I think there is also a market for a significantly less-lossy version of Dolby Atmos that ships for VoD content, because what all VoD providers are currently putting out is not really as immersive as what you would get from a BD disc, or even streamed DTS:X content as part of IMAX Enhanced. I'd even be willing to pay an extra fee for the less-compressed version of Dolby Atmos for VoD (in much the same way Netflix charges you extra for their UHD/4K service). If you have the right a/v gear, the difference is night & day. Mark.