deepak@ai.net wrote:

Regulation could address this, a differentiated service could address this, but this smacks of paying for a service to then get additional ads sent to you. (like everytime you dialed a number into your Skype for Pizza Delivery, they sent you to their paid-Pizza Delivery provider instead).

Maybe history does repeat itself. The paragraph above reminds me of the origin of the Strowger Switch: http://en.wikipedia.org/wiki/Strowger_switch "According to legend, Almon Strowger was motivated to invent an automatic telephone exchange after having difficulties with the local telephone operators. He was said to be convinced that the local manual telephone exchange operators were sending calls to a competing undertaker business." Tony Patti CIO S. Walter Packaging Corp.