You missed the point. It's a figure of speech (a saying) used in business to make a point. I myself drive an expensive sports car. The comment was not about sportscars-it was a metaphor. des ---------- From: Deepak Jain Sent: Monday, January 27, 1997 10:52 AM To: Danny Stroud Subject: Italian Sportscars

I have seen people buy things that I never really understood the basic motivations--- ultra expensive sports cars, for example. Have you ever heard the question, "Why do they charge so much for Italian sports cars?" Answer: Because they can.

I am guessing you haven't driven an ultra expensive Italian sports car (ala Ferrari). If you did, you might feel that they spend an inordinate amount of time on even the slightest details of comfort and quality of leather, etc. The salespeople are extremely good at what it is they do, and generally run a much more expensive (high overhead) outfit. I have always found it amazing that large (volume) automobile manufacturers don't come close to the same level of design integrity even thoguh their research budgets are far higher than those of the exclusive manufacturers. A Ferrari and (even) a Dodge Viper are not even in the same league [both in terms of price or feel, or quality, let alone performance]. This is just my opinion, and not really on topic with what you were bringing it up with earlier. [Hence the private email and new title]. Regards, -Deepak.