http://www.alexa.com/data/details/traffic_details?q=&url=verisign.com [full post mirrored from Interesting People] Date: Sat, 20 Sep 2003 18:54:28 -0400 To: ip@v2.listbox.com From: Dave Farber <dfarber@cs.cmu.edu> Subject: [IP] Quantifying SiteFinder Traffic

Delivered-To: dfarber+@ux13.sp.cs.cmu.edu From: "Ben Edelman" <edelman@law.harvard.edu> To: "'Dave Farber'" <dfarber@cs.cmu.edu> Subject: Quantifying SiteFinder Traffic Date: Sat, 20 Sep 2003 12:44:30 -0400 X-Mailer: Microsoft Outlook, Build 10.0.4510 Importance: Normal

Dave,

IP readers may be interested in a sense of just how much traffic VeriSign is receiving from its SiteFinder service. Alexa, with its Alexa Toolbar and associated traffic tracking services, makes it easy to find out:

<http://www.alexa.com/data/details/traffic_details?q=&url=verisign.com>

The highlights --

Over the past three months, taken as a whole, Verisign had traffic rank 1,559. But today its traffic rank is 19 -- meaning, at least among Alexa users (who are generally representative of web users), the verisign.com domain has suddenly become joined the top 20 sites, measured by page views.

VeriSign's climb is even more notable when reckoned in "reach" -- proportion of users who visit the site at least once. Measured in this way, verisign.com is now in position 9 -- meaning there are only eight sites on the web that more users visit in a given day.

All that said, users don't tend to stay on verisign.com for long. Notice page views rank of 45, far below the traffic rank, meaning that users tend to stay on other sites for a longer duration (more page views) than on verisign.com.

Ben Edelman Berkman Center for Internet & Society Harvard Law School http://cyber.law.harvard.edu/edelman