-----BEGIN PGP SIGNED MESSAGE----- Folks; Push's treatise on compelling content and content distribution was well thought and well presented. It may take some time to convince organizations that spend as much time at putting ink on paper and paper on driveways or shelves as they do in generating the content itself, that there is no place for content creators to participate in the distribution system. Of course, this presupposes the development of a real Web data architecture, as HTTP 1.1 evidences a direction. And it assumes that ISPs will follow through and create adequate business models to allow compelling content creators to buy distribution services easily and naturally. Push shows he, for one, has been thinking about how to do this. As an example, let us suppose that the NFL offers the ISP community a deal on carrying SuperBowl XXXII content. The SuperBowl is a good example (perhaps one of the best) of the web flash crowd phenomenon. But with the right upfront work whereby the NFL offers its terms and conditions for replication (for a fee) or caching (as a performance improvement), ISPs can sign on to carry the program. The NFL might offer ISPs a percentage of transactions if the ISPs carry the SuperBowl shopping cart. The NFL might offer the ISP a piece of the advertising space in exchange for carrying non-transaction content. The NFL might also offer terms and conditions, as for example, web hit stats for any ISP that wishes to cache certain SuperBowl content without remuneration. It's not too hard to envision that ISPs might eventually make money on content aggregation and delivery services and that many compelling content companies will be glad not to have to worry about the distribution channels. - - --Kent -----BEGIN PGP SIGNATURE----- Version: 4.5 iQCVAgUBMu6JBxvOn/xsDN5pAQGjtgP/XVEqRm9HYDc7tkq7rTCtagCQWNioO3SC rOGzZqIsH2K3370R2SZZa81U2ukyqRZQhY6H1Y51J4cj9jnbfWtDFKsEFvICInjn MF/xDrfU6bNNkLummaEOMM3jVzXBbO4hCPfxfeRl6zpeCfv5s7b1uXcvse4u+o68 W+TPNOn51U8= =GTrs -----END PGP SIGNATURE----- ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~ Kent W. England Six Sigma Networks 1655 Landquist Drive, Suite 100 Voice/Fax: 619.632.8400 Encinitas, CA 92024 kwe@6SigmaNets.com Experienced Internet Consulting ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~
As much as I thought the tutorial on Content-driven economics was well thought out, the reason that I am not entirely convinced is that I can imagine an internet economy which is as much "consumer" driven as Pushpendra's version is "content" driven. Imagine is you will that a new ISP evolved along the principles of these "free e-mail" services, except that it offered 100% free web access. It could start out offering full access to the entire net, and amassing an amazingly large comsumer audience. Then, with the "value" inherent in having all these consumers involved, it could announce to industry, that in order to be able to reach their audience, content-providers would have to pay for this service. NSPs could "aggregate" these transactions, such that a big NSP could negotiate with the consumer-driven ISP for universal access for all of NSP's customers. This would give the big NSP an advantage in the market. Consumers connected to this ISP would then be able to get to only those providers that would pay. Perhaps for a fee they could get universal access, but if the ISP had enough of the market, content-providers would be compelled to pay for access to the audience. It all follows the "follow the money" principle. Content providers, who make money either by advertising or by selling product, need an audience to make their money. They're already paying now for half of the cost of distribution -- why wouldn't they pay for the other half? -SteveK -- Steve Kann i/o 360 digital design 841 Broadway, Suite 502 PGP 1024/C0145E05 F2 D6 24 83 9E 52 9A 61 AA BB 97 61 5C A1 B8 CE Personal:stevek@SteveK.COM Business: stevek@io360.com
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