Re: ICANN to allow commercial gTLDs
Well I just asked the question during the "Getting Ready" panel at the ICANN 41 meeting.
keep in mind that the venues for asking precise questions for the purpose of obtaining accurate answers of record are tdg-legal, or the saturday gnso gtld hours ("the kurt show").
Q: How much on top of the $185K is required for a new gTLD
zero, in applicatin fee, more, where the applicant seeks extended evaluation, more, where a party with standing pays an objection fee and the applicant choses to contest the objection ("loser pays" model), ... (multiple objections are possible, though they may be consolidated). there are service level agreements that have cost consequences. there is a continuity instrument requirement, which creates a funding requirement, and upon the event triggering "continuity", a cost to the applicant. the current number is three years of operating cost, which is the likely source of your panelist's unreflected response, but the actual functional requirements for continuity are not yet defined, and therefore not fixed costs, and there are means to reduce these substantially. how fully informed an answer did you really want at an intro event staffed by commercial service or application services providers? -e
keep in mind that the venues for asking precise questions for the purpose of obtaining accurate answers of record are tdg-legal, or the saturday gnso gtld hours ("the kurt show").
"Kurt Show" that's a good one. I was not expecting any elaborated response, just see if anybody on that panel had a number in mind. It is not an easy question to answer, and I'm not referring about the cost of the application per se, there is some level of misinformation (fed by some media outlets) that with the new gTLD program if you want a .COM you pay $8.99 (or whatever is the offer of the day), do you want your own .BRAND you pay $185K, which as you know is not exactly right. Then the actual question, besides the application fee, is how much dough you need to play on the gTLD game, and I'm not talking about community oriented, etc. Lets say I want to apply for .WINE with commercial purposes, then what is a ballpark figure for the funds/investment required ? My guess, it is way way above the $185K Regards Jorge
Lets say I want to apply for .WINE with commercial purposes, then what is a ballpark figure for the funds/investment required ?
I wouldn't try it with less than a million bucks in hand. Beyond the ICANN application nonsense, you'd also want to budget something for running and promoting it for however long it takes to verify that it was a silly idea and then go bust. R's, John
On Thu, Jun 23, 2011 at 12:10 PM, John Levine <johnl@iecc.com> wrote:
Lets say I want to apply for .WINE with commercial purposes, then what is a ballpark figure for the funds/investment required ?
I wouldn't try it with less than a million bucks in hand. Beyond the ICANN application nonsense, you'd also want to budget something for running and promoting it for however long it takes to verify that it was a silly idea and then go bust.
My perception is that if you don't have access to ~$2M for that kind of gTLD don't even waste your time. (Does the $185K include the given gTLD cocktail party at the seasonal ICANN meeting ?) Cheers Jorge
participants (3)
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brunner@nic-naa.net
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John Levine
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Jorge Amodio