In other words, this will be up to the marketing teams.

$MAJOR_CELL_CARRIER will start advertising that they are the only all-5G all-digital nation-wide network, built from the ground up...whereas $COMPETITOR uses some obviously inferior tin-can-and-string type setup that can't even pass bits in most places--and they'll have handy maps to prove it.  They'll gain some market share and $COMPETITOR will start scrambling to upgrade their network so their own maps look better and launch campaigns and lawsuits to combat the false information put out by $MAJOR_CELL_CARRIER.  In the end, consumers will only care that there's one particular spot in there house where they can't get a signal and it's really annoying because that's where they like to be when they talk on the phone.

-A