I've been embroiled in my first house-move in 28 years, and just got back
to the table. I don't see any threads here about whatever this thing-which-
appears-to-me-to-be-a-monstrosity; has it been discussed here and I missed it?
Is there an official name for it I should be searching for?
Is it in fact not a monstrosity, and I'm just not smart enough? :-)
Oof. It is a bit of a mess.
1. For most PEOPLE in North America, DNS hacking, clear text dns is not a legit threat in their threat model. So, in short, encrypted dns is not solving a major hacker vector. It is not materially making the web more secure since on-path attacks from hackers are hard. Spare me the coffee shop wifi case. It’s definitely not an issue on mobile.
2. For GOOGLE (And it’s minions Cloudflare, which GOOG owns a chunk of, and Firefox [which is dominantly funded by GOOG] — data is key in their billion dollars ad game.
3. The billion dollar ad game has heated up. FB and Amazon are becoming a real threat to Google’s dollars. Apple too, is a threat with their focus on apps.
4. GOOG tracks you all around the web with their ad platform. But GOOG cannot see what you do when you are on FB, Amazon, Apple..: because these companies are enemies fighting over the same ad bucks. Your computer will leak to GOOG what / when you do thing on FB and Amazon
5. To make the world better, Google needs to see ALL your traffic, not just their ad network cookie traffic. Hence they launched these efforts
1. Chrome with a FREE proxy for all your traffic
2. Android with a FREE vpn
3. Google Fiber
4. 8.8.8.8
5. AMP for websites
6. Gmail
But these things were not really getting into enough high end Apple hands, there was a dark spot in their view of all the Apple traffic. Also, some telcos had ham-fisted attempts to be ad business (vz bought yahoo, aol, and tumbr...), but Google wanted to further ice them out. Who needs another competitor for all your data, right ?
So:
6. Using it’s “paid friends” Cloudflare and Mozilla, as it usually does, Google pushes them over the cliff to be the canaries and test public reaction to centralize more of your data and normalize the google data grab... and hiding that data from competitors. Google pushes firefox and cloudflare in to the public ... just like they did with centralize dns (1.1.1.1) and funny vpns that are not VPNs
Ps. Yes, i know i sent AMP links from my gmail account, this is my real world internet experience.
Cheers,
-- jra
--
Jay R. Ashworth Baylink jra@baylink.com
Designer The Things I Think RFC 2100
Ashworth & Associates http://www.bcp38.info 2000 Land Rover DII
St Petersburg FL USA BCP38: Ask For It By Name! +1 727 647 1274