RE: An Attempt at Economically Rational Pricing: Time Warner Trial

My guess is the market will work this out. As soon as it's implemented, you'll see AT&T commercials in that town slamming cable and saying how DSL is "really unlimited".

If I were the DSL companies, I would consider advertising with a commercial recalling the fable of the tortoise and the hare. You see a starting line, the rabbit jumps out early (8mb/s), and then crawls forward (64kb/s). The turtle starts a little slower (3mb/s), but just keeps going, beating the rabbit easily. Gary