what will all you who work for private isp's be doing in a few years?

why in the world would anyone want to purchase dsl from a private reseller when i can get 4mb down 384 up from comcast for $25? think you dsl resellers out there are doomed. in fact, just a matter of time before most of you isps are down the toilet. im reminded of the mom and pop grocery store phenomenon that has now been replaced by the kohls, a&p, whole foods etc. of course there will always be niche markets but this is less applicable for a pure commodity like bandwidth. yeah, i suppose you'll say something about value added services and such and you may have a point but i doubt that will keep the ship afloat for long.