VeriSign stands to gain financially, take a look at this excerpt from an AP news blurb published yesterday:
Ben Turner, VeriSign's vice president for naming services, described the service as a way to "improve overall usability of the Internet."
People mistype ".com" and ".net" names some 20 million times daily, Turner said, and internal studies show "the vast majority of users prefer a page like this than what they are getting today." ... Currently, Site Finder sends lost Web surfers to both regular search results and pay-for-placement listings, which are marked as such. Turner said VeriSign was partnering with two search companies he would not name.
He would not disclose how much VeriSign would earn from those companies, with which it has revenue-sharing arrangements.
Anyone find out any details of the contracts which VeriSign has apparently signed to profit from this little venture? -rich