On Mar 24, 2013, at 12:06 PM, William Herrin <bill@herrin.us> wrote:
... For most folks under 30 and many who are older, Internet isn't a side show, it's a way of life. An outage is like a power failure or the car going kaput: a major disruption to life's flow.
Yes, this is increasingly the case (and may not be as generational as you think)
This need won't be ubiquitous for two to three decades, but every year between now and then the percentage of your customer base which demands unabridged connectivity will grow.
I believe that the percentage which _expects_ unabridged connectivity today is quite high, but that does not necessarily mean actual _demand_ (i.e. folks who go out and make the necessary arrangements despite the added cost and hassle...) The power analogy might be apt here; I know many folks who have a home UPS, a few that have a manual generator, and just one or two who did the entire home automatic UPS/generator combo that's really necessary for 100% reliable power. This reflects a truism: while many people may expect 100% reliable today, the demand (in most areas) simply doesn't match.
What do you have in the pipeline to address that demand as it arrives?
See above: increasing expectations does not necessarily equate with demand. FYI, /John Disclaimer: My views alone. Sent via less than 100% reliable networks.