26 Feb
2009
26 Feb
'09
9:59 a.m.
Nor should they. Anyone who actually researches this stuff knows that the vast majority of "unsub" links simply confirm you as a live target who will click on random links sent to them through e-mail.
That's the conventional wisdom, not confirmed by research. The FTC tried it in 2002 and found that opt-out made the spam load drop slightly, and I don't see any reason to think it would be different today. http://www.wired.com/techbiz/media/news/2002/04/51517 R's, John