"Is BGP safe yet?" test

Hi Nanog list, Would be interesting to hear your opinion on this: https://isbgpsafeyet.com/ We have cases when residential customers ask support "why is your service isn't safe?" pointing to that article. It's difficult to answer correctly considering that the asking person usually doesn't know what BGP is and what it's used for, save for understanding it's function, design and possible misuses. IMO, on one hand it promotes and is aimed to push RPKI deployment, on the other hand is this a proper way for it? How ethical is to claim other market players unsafe, considering that scope of possible impact of not implementing it has completely different scale for a small stub network and big transit provider? Kind regards, Andrey