On Wed, 31 Mar 2010 23:18:54 EDT, Patrick Giagnocavo said:
However, there will be a time when a significant number of customers will not be able to access your content.
^^ Uncertainty .
What percentage of sales are you willing to eat?
^^ Fear .
Are you willing to gamble your business on your expectations? Business models will develop that will take advantage of global addressing to end devices. The Next Big (Nth) Thing will. Do you feel that you have a perfect Crystal Ball, or do you want to start hedging your bets now?
^^ Doubt.
So tell me Patrick - if you're not doing anything about it while it's still FUD, that leaves 2 questions: 1) How long will it take for you to design, test, and deploy once it's no longer FUD? 2) Will your business survive the ensuing pain waiting for deploy to complete?