Not really the same. Lets say the best path is through
transit 1 but the customer thinks transit 1 sucks balls and
wants his egress traffic to go through your transit 2. Only
the VRF approach lets every BGP customer, even single homed
ones, make his own choices about upstream traffic.
You would be more like a transit broker than a
traditional ISP with a routing mix. Your service is to buy
one place, but get the exact same product as you would have
if you bought from top X transits in your area. Delivered as
X distinct BGP sessions to give you total freedom to send
traffic via any of the transit providers.