I am pretty sure we are not becoming a VoD world. Linear programming is much better for advertisers. I do not think content providers, nor consumers, would prefer a VoD only service. A handful of consumers would love it, but many would not. Gian Anthony Constantine Senior Network Design Engineer Earthlink, Inc. On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:
If we're becoming a VOD world, does multicast play any practical role in video distribution?
Frank
-----Original Message----- From: owner-nanog@merit.edu [mailto:owner-nanog@merit.edu] On Behalf Of Michal Krsek Sent: Wednesday, January 10, 2007 2:28 AM To: Marshall Eubanks Cc: nanog@merit.edu Subject: Re: Network end users to pull down 2 gigabytes a day, continuously?
Hi Marshall,
- the largest channel has 1.8% of the audience - 50% of the audience is in the largest 2700 channels - the least watched channel has ~ 10 simultaneous viewers - the multicast bandwidth usage would be 3% of the unicast.
I'm a bit skeptic for future of channels. For making money from the long tail, you have to have to adapt your distribution to user's needs. It is not
only format, codec ... but also time frame. You can organise your programs in channels, but they will not run simultaneously for all the users. I want to control my TV, I don't want to my TV jockey my life.
For the distribution, you as content owner have to help the ISP find the right way to distribute your content. In example: having distribution center
in Tier1 ISP network will make money from Tier2 ISP connected directly to Tier1. Probably, having CDN (your own or pay for service) will be the only one way for large scale non synchronous programing.
Regards Michal