21 Dec
2009
21 Dec
'09
5:44 p.m.
Scott Howard wrote:
On Mon, Dec 21, 2009 at 2:18 PM, Patrick W. Gilmore <patrick@ianai.net>wrote:
CSR isnt $0 ROI. Unless they're doing it wrong.
I said essentially. If you think they're making even 1% of $20M, one of us confused. I'll admit I do not do marketing, so maybe it's me.
The tax write-off alone is going to be significantly more than 1%...
Scott
Bingo! We have a winner. Having been a executive at several "for profit" large companies in the past, at the end of the day anything that we did for charity was always justified by the "what do we get out of it?" question. If we couldn't answer that question we moved on to the next charity. Bret