Be careful with this approach to gaining peering.......While you may gain some, you will probably end up paying more in monthly transit fees than its worth. Speaking from experience here.......Having worked for a national player that took this approach (prior to my involvement with the company, so I did what I could with what I was given, thanks to an acquisition), I don't care how much content you have, if you can't prove that you can meet the remaining requirements that peers set forth (ratios, network size, # of pinball machines per node), you aren't getting the peering. Most of the "large" networks don't care about your content. They know if you fail to provide quality routes to your customers, your customers will eventually give up (I don't care if you only charge them $10/mb) and become their customers (or customers of someone whom they already have a significant peering relationship with). Ideally, if you wanted to obtain quality peering, you would focus on gaining both types of traffic and sustaining a "reasonable balance" of push:pull. If not........I hope you have a lot of cash in the bank to continue paying VERY high transit fees to accommodate the volume of content that you bring on (Hopefully you charge your customers more for transit than the rate you pay your upstream and you'll be OK ;). If you fail to do so, you should see the implosion coming a mile away. All of this being said, don't build your business model around gaining content to gain peering, b/c these days, there is no such thing as critical mass. Just my $0.02 Scott
-----Original Message----- From: owner-nanog@merit.edu [mailto:owner-nanog@merit.edu]On Behalf Of Owens, Shane (EPIK.ORL) Sent: Wednesday, July 10, 2002 1:50 PM To: nanog@nanog.org Subject: OT - Importance of Content
I was wondering the importance of content to IP providers. Is it feasible to go after a lot of hosting companies and such as a business model and greatly skew your traffic ratios to hopefully reach a critical mass. I would think at some point you would have so much content that people would start to come to you for peering or to purchase access to get to that content which would cause a reduction in overall transit costs, but what would that critical mass be and how valid is that thought?
Opinions?
Shane Owens