-----BEGIN PGP SIGNED MESSAGE----- Folks; Push's treatise on compelling content and content distribution was well thought and well presented. It may take some time to convince organizations that spend as much time at putting ink on paper and paper on driveways or shelves as they do in generating the content itself, that there is no place for content creators to participate in the distribution system. Of course, this presupposes the development of a real Web data architecture, as HTTP 1.1 evidences a direction. And it assumes that ISPs will follow through and create adequate business models to allow compelling content creators to buy distribution services easily and naturally. Push shows he, for one, has been thinking about how to do this. As an example, let us suppose that the NFL offers the ISP community a deal on carrying SuperBowl XXXII content. The SuperBowl is a good example (perhaps one of the best) of the web flash crowd phenomenon. But with the right upfront work whereby the NFL offers its terms and conditions for replication (for a fee) or caching (as a performance improvement), ISPs can sign on to carry the program. The NFL might offer ISPs a percentage of transactions if the ISPs carry the SuperBowl shopping cart. The NFL might offer the ISP a piece of the advertising space in exchange for carrying non-transaction content. The NFL might also offer terms and conditions, as for example, web hit stats for any ISP that wishes to cache certain SuperBowl content without remuneration. It's not too hard to envision that ISPs might eventually make money on content aggregation and delivery services and that many compelling content companies will be glad not to have to worry about the distribution channels. - - --Kent -----BEGIN PGP SIGNATURE----- Version: 4.5 iQCVAgUBMu6JBxvOn/xsDN5pAQGjtgP/XVEqRm9HYDc7tkq7rTCtagCQWNioO3SC rOGzZqIsH2K3370R2SZZa81U2ukyqRZQhY6H1Y51J4cj9jnbfWtDFKsEFvICInjn MF/xDrfU6bNNkLummaEOMM3jVzXBbO4hCPfxfeRl6zpeCfv5s7b1uXcvse4u+o68 W+TPNOn51U8= =GTrs -----END PGP SIGNATURE----- ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~ Kent W. England Six Sigma Networks 1655 Landquist Drive, Suite 100 Voice/Fax: 619.632.8400 Encinitas, CA 92024 kwe@6SigmaNets.com Experienced Internet Consulting ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~~ ~~~~