5 Sep
2001
5 Sep
'01
3:55 a.m.
We should probably take this off-list but I want to make one important point. By definition, you can't buy an opt-in list. If you buy it, and use it, you're spamming. I would argue the point there - not that I do *any* marketing, but I know a few online services (bigfoot, a few other sites) where one of the conditions of usage is that you accept advertising material from them and their "chosen
partners" ie anyone they can sell advertising space to. Such lists could be considered Opt In (as each recipient has made a decision to accept UCM in return for services) but each should be clearly marked to show it *is* part of that program, lest it be mistaken for true UCM (which would also be a good way to distinguish such lists).