On 7/11/13, Alex Buie <alex.buie@frozenfeline.net> wrote: Wow... that's pretty exciting; long has the internet been plagued by the scourge of global DNS name uniqueness. The 10,000 fee to register in all zones, practically guarantees, that for some TLDs, you could take advantage of the fact that the company only registered in one zone -- in order to piggyback on their good name in other regions, to display pages dedicated to advertising in those regions, for the 2 or 3 people in that region using a DNS resolver that consults their root. Now they just need to work on overcoming the fact that their root would nonetheless be inaccessible to fewer than 0.01bps of internet users' DNS resolvers.
They apparently have different "zones" (ie, they run 5 different, separate roots), and you pay a different price depending on how many "zones" you want your TLD to be active in. (cf http://www.open-root.eu/our-rates/list-of-zones-and-pricing/)
-- -JH