Because the suits (atleast the ones here) wont buy anything, unless they have seen an ad for it on cnn that promises it will tie thier socks for them. On Wed, 26 May 2004, Williams, Jeff wrote:
Date: Wed, 26 May 2004 12:55:47 -0600 From: "Williams, Jeff" <jwilliams3@tiaa-cref.org> To: "'nanog@merit.edu'" <nanog@merit.edu> Subject: RE: Cisco HFR
Peter Galbavy wrote:
Today's Financial Times in the UK carried a mutli-page (1/3rd or so of each broadsheet page) series of ads for this platform.
Ergh, the worst fluffy "now you can do this" marketing I have seen in quite a while. When will they learn that "bigger, faster, harder" is difficult to PR...
Peter
Given the performance of this box isn't it a bit silly to mass market advertise it? At a guess there are only a few dozen companies worldwide that might need such a machine- so why not go direct to them? Or is this a case of 'brand awareness'? Is it really that important that the population at large thinks that Cisco gear is at the core of the Internet? Are end-users supposed to call their ISP and demand they use Cisco 'cause they saw a commercial for them? Just curious... I like their gear, just not their marketing.
Jeff
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