7 Sep
                
                    2011
                
            
            
                7 Sep
                
                '11
                
            
            
            
        
    
                4:37 p.m.
            
        On Wed, 07 Sep 2011 09:28:28 PDT, Joel jaeggli said:
The way to achieve a return on invested capital is to attract and retain customers who pay for a service which they find compelling.
Only true if long-term returns on investment are suitable for consideration instead of short-term returns.