Whats the consensus on content-bridge.com?

Just announced: http://www.content-bridge.com/ Will this have a profound affect on CDNs or is it just marketing hype? Fairly major players like America Online, Digital Island, Exodus, Genuity and Inktomi to ignore. Articles: http://boston.internet.com/news/article/0,1928,2001_444391,00.html http://www.forbes.com/tool/html/00/Aug/0823/mu6.htm http://www.thestreet.com/_yahoo/brknews/internet/1051099.html -Hank