I am sure it has come up a number of times, but with IPv6 you can make up fancy addresses that are (almost) complete words or phrases. Making it almost as easy to remember as the resolved name. It'd be nice in a weird geek sort of way (but totally impractical) to be able to request IPv6 blocks that have some sort of fancy name of your choice. 2001:db8:dead:beef:: dead:beef:: dead::beef As seen on http://en.wikipedia.org/wiki/Magic_number_%28programming%29 "DEADBEEF Famously used on IBM systems such as the RS/6000, also used in the original Mac OS operating systems, OPENSTEP Enterprise, and the Commodore Amiga. On Sun Microsystems' Solaris, marks freed kernel memory (KMEM_FREE_PATTERN)" Bonus points if your organisation's name only contains HEX characters. Greetings, Jeroen -- Earthquake Magnitude: 1.1 Date: Thursday, June 23, 2011 21:27:56 UTC Location: Southern California Latitude: 33.6613; Longitude: -116.7003 Depth: 17.10 km