Ixia, Juniper going green?

http://www.lightreading.com/document.asp?doc_id=166871 I wonder what impact this would put on other vendors to turn down their power consumptions and turn, as Juniper and Ixia like to put it - Green! BTW, the specs are a little skewed because they're only measuring power consumption when the router is only forwarding traffic, i.e., there is no traffic going to CPU. Also any idea about the genesis of this ECR initiative (http://www.ecrinitiative.org/) and what their eventual goal is ? Glen