On Fri, 25 Oct 2019, Michael Thomas wrote:
Ok, you had me completely puzzled by digital assistant layer. I'm not sure apps might not be interested in competing for users: "This 7.0 earthquake is brought to you by Allstate!"
I'll assume you intended a smiley emoticon. Do not use interstitials, ad pre-rolls, captchas, etc during actual emergency alert information. Since new people seem to propose it periodically, it turns out advertisers (and consumers) do not like their brands being associated with mass casualty events, child abductions and terrorism incidents. High-quality (i.e. high-revenue) marketeers demand buffers between their ads and sensitive topics to avoid being branded explotive. That's why you don't see airline advertising for days or sometimes weeks after a major airplane crash. Radio and television have learned this lesson over decades. The Weather Channel is very good at keeping ads separate from actual alerts. Even algorithmic and auction-based on-line advertising and social media networks are mostly learning this lesson, usually the hard way. After the immediate disaster, marketeers do use geo-targeting. But even then, the better advertising agencies change their messaging in disaster areas. https://adage.com/article/digitalnext/advertising-disaster-regions/310389 https://www.nytimes.com/2012/11/01/business/media/marketers-ride-the-coattai... Finally, the FCC has been fining advertisers over $1 million for using official emergency alert tones and signals in ads to get people's attention. The techies in silicon valley should learn from their marketeering counter-parts on madison avenue -- keep your emergency alerts separate from your advertising.