On Mon, 9 Feb 1998, Phil Howard wrote:
Mike Hedlund writes:
To me it doesnt really matter, cause i cant remember the last time i followed, or even took a second glace at an add banner. But telling somone whos paying hundreds of thousands of dollars on add space, even at most 10-20% more of the people who started downloading the image didnt view it.. thats makes it a little more important. :)
That's why most ads are at the top.
Almost 100% of adds i have seen are near the top of a page, but they are almost _always_ below some kind of toolbar with crap from whatever site your visiting. The point being, if the add isnt downloaded first, and there are some other images of decent size.. there is a higher chance of somone not viewing the add than if the add itself was downloaded as the first image. Since you cant download an image before you have all the .html that it goes to, an interesting possibility would be to add a 'load-weight' or something similar to the img src= attribute. So you could specify in what order images were downloaded(assuming images are being displayed as downloaded) without breaking the format of the .html page in somones browser... -mike