Imagine it's 2008 and your AP is pushing out 3 mbps. Customers are all happy. Suddenly, Netflix demands 10x what you're offering. Customers are not happy. Customers don't understand. People don't understand. There are a million cogs in the machine and if the path of least resistance is to turn left, an ISP is going to turn left. Josh Luthman 24/7 Help Desk: 937-552-2340 Direct: 937-552-2343 1100 Wayne St Suite 1337 Troy, OH 45373 On Fri, Oct 1, 2021 at 10:19 AM Blake Hudson <blake@ispn.net> wrote:
On 10/1/2021 8:48 AM, Sean Donelan wrote:
South Korean Internet service provider SK Broadband has sued Netflix to pay for costs from increased network traffic and maintenance work because of a surge of viewers to the U.S. firm's content, an SK spokesperson said on Friday. [...] Last year, Netflix had brought its own lawsuit on whether it had any obligation to pay SK for network usage, arguing Netflix's duty ends with creating content and leaving it accessible. It said SK's expenses were incurred while fulfilling its contractual obligations to Internet users, and delivery in the Internet world is "free of charge as a principle", according to court documents. [...]
https://www.reuters.com/business/media-telecom/skorea-broadband-firm-sues-ne...
I'll never understand over how ISPs see content providers as the enemy (or a rival). The content is why ISPs have customers. Don't get upset when your customer uses the service that you sold them (in a way that is precisely in accordance with the expected usage)!
Netflix, as an example, has even been willing to bear most of the cost with peering or bringing servers to ISPs to reduce the ISP's costs and improve the ISP customer's experience. It's about time Netflix played chicken with one of these ISPs and stopped offering service (or offered limited service) to the ISPs that try to extort them and other content providers: Sorry, your service provider does not believe in net neutrality and has imposed limitations on your Netflix experience. For a better Netflix experience, consider exploring one of these other nearby internet providers: x, y, z.