24 Sep
2011
24 Sep
'11
9:33 p.m.
Just an fyi for anyone who has a marketing person dreaming up a big nxdomain redirect business cases, the stats are actually very very poor... it does not make much money at all. It is very important to ask the redirect partners about yields... meaning, you may find that less than 5% of nxdomain redirects can be actually served an ad page because 95%+ of nxd are printer lookups and such that cannot be served an ad page. Then from that less than 5% pool, the click through rates are around 1% Net net, no free money of any meaningful value. But, ymmv... but I don't think by much. Cb