--On Wednesday, April 27, 2005 5:09 PM -0400 James Baldwin <jbaldwin@antinode.net> wrote:
On 27 Apr 2005, at 06:07, Owen DeLong wrote:
ISPs transport packets. That's what they do. That's what most consumers pay them to do. I haven't actually seen a lot of consumers asking for protected internet. I've seen lots of marketing hype pushing it, but, very little actual consumer demand. Sure, the hype will probably generate eventual demand, but, so far, it hasn't really.
I'm not sure I agree with this statement. Our customers are retained based on our value added services, including protected internet initiatives, more than for the Internet service we provide. Internet service is becoming commoditized to the end user, with multiple choices at competitive pricing in many markets. Consumers within single provider markets might expect ISPs to only "transport" packets, however in multi vendor markets the ISPs are being chosen for offerings above and beyond network access.
Hey, if you've got customes willing to shell out for that, then more power to you. However, I'm not (and won't be) one of those customers. I'm willing to take responsibility for protecting my systems and choosing what traffic I do and don't want. I don't want someone else doing it for me. I certainly don't want someone telling my ISP that they have to take that choice away from me, and, finally, I _REALLY_ don't want to have to pay more for internet service because other users are too stupid to properly configure a firewall.
This is becoming especially true for companies like AOL, which are attempting to move their value added services independently of their Internet access in anticipation of dropping profit margins on network access as well as an attempt to break into new single vendor markets. Moving packets is no longer enough for ISPs.
Yep... That's fine... I am not opposed to a market for such services, so long as I can still buy actual internet connectivity and not some censored watered-down garbage. Further, I still think that such "value added" services are short-sighted. It creates an arms race between the value adds and the malware providers, destroying more and more functionality in the name of better and better protection from worse and worse malware. Eventually, you end up with things like the TSA and the war on drugs. Problems don't get solved because you continue to attack the symptoms instead of the causes.
If customer retention is based on value added services then consumers are making market decisions based on more than network transit. I expect NSPs to transport packets. I expect ISPs to provide Internet services, including security services.
OK... Whatever... I guess I'm an NSP customer, then. I don't draw a distinction between NSPs and ISPs on the lines you do, and, telling ISPs that they should all filter their end users connections still doesn't sit well with me. ISPs that want to offer that as an optional value added service for a fee, I have no problem. Owen -- If it wasn't crypto-signed, it probably didn't come from me.