11 May
2011
11 May
'11
2:21 p.m.
On Wed, 11 May 2011 10:32:54 PDT, George Bonser said:
0.1% of users is a HUGE number if you have 1,000,000 subscribers. Are you prepared to field 1,000 helpdesk calls or lose 1,000 customers? Now imagine 100,000,000 subscribers. Are you ready for 10,000 support calls or the loss of 10,000 paying customers?
Unless you have a captive audience for customers, you probably have a churn rate higher than 0.1% *anyhow*. And if you *do* have a captive audience, you won't lose customers. I would be interested in knowing if those people who say they can measure these 0.1% dips noticed anything due to the flooding and severe weather in the midwest and southeast US in the past few weeks.