20 Jul
2005
20 Jul
'05
8:27 a.m.
I guess it also depends on what you mean by "significantly". Is a 10% solution significant?
Nope. 15% or better. This comes from an old rule of thumb about sales, pricing, etc. If the new supplier doesn't offer 15% or better pricing then the hassles of switching aren't worth it. Or, you can increment the price and keep the business as long as you don't go higher that 15%. Of course in big business, you are more likely to study the actual costs and implications to find an optimal solution. Somehow I suspect that the current FCC regulatory environment is not one in which such detailed studies will be done before deciding. So it's back to rules of thumb and letting the market hash out the details by making mistakes. --Michael Dillon