It's called doing the "wall street dance". Their stock price jumped 3% yesterday in anticipation of the "big" announcement. Hype is hype, and people still remember the magic of the dotcom bubble. "ZOMG! They increased the size of the tubez! BUY! BUY!"
[full disclosure: I own stock in Cisco]
Tom Walsh Express Web Systems, Inc.
Actually it is called "defining a market". Cisco is doing for the small innovative companies something they could not do for themselves. Want to bet the "Wall St. Industry Experts" discover the "play" waiting to happen in some of these companies next and some money comes their way? Bruce
-- “Discovering...discovering...we will never cease discovering... and the end of all our discovering will be to return to the place where we began and to know it for the first time.” -T.S. Eliot