On Wed, 2004-05-26 at 14:55, Williams, Jeff wrote:
Peter Galbavy wrote:
Today's Financial Times in the UK carried a mutli-page (1/3rd or so of each broadsheet page) series of ads for this platform.
Ergh, the worst fluffy "now you can do this" marketing I have seen in quite a while. When will they learn that "bigger, faster, harder" is difficult to PR...
Peter
Given the performance of this box isn't it a bit silly to mass market advertise it? At a guess there are only a few dozen companies worldwide that might need such a machine- so why not go direct to them? Or is this a case of 'brand awareness'? Is it really that important that the population at large thinks that Cisco gear is at the core of the Internet? Are end-users supposed to call their ISP and demand they use Cisco 'cause they saw a commercial for them? Just curious... I like their gear, just not their marketing.
Jeff
No, this for their stockholders/investors. This type of advertising is strictly for Wall Street, not for engineers. Herman