Dude. Netflix doesn't want you to do help its service. Your customers want you to do that. On Jul 13, 2014 4:03 PM, "Brett Glass" <nanog@brettglass.com> wrote:
At 10:25 AM 7/13/2014, Charles Gucker wrote:
ALL ISPs are in the business of providing access to the Internet. If you feel the need to rebel, then I suggest you look at creative ways to increase revenue from your customers,
My customers do not want me to "creatively" find ways to extract additional money from them so as to cover expenses that Netflix should be covering. Nor do they want me to subsidize Netflix subscribers from the fees from non-Netflix subscribers. They want to pay a fair price for their Internet that does not include paying ransom to third parties.
We currently provide that: we guarantee each subscriber a certain minimum capacity to the Internet exchange at 1850 Pearl Street in Denver (to which Netflix does not directly connect) with a certain maximum duty cycle. But we can't guarantee the performance of a specific third party service such as Netflix. If Netflix wants us to do that, it is going to have to pay us, as it pays Comcast. That's only fair, because we would be doing something special just for it -- something which costs money.
If Netflix tries to use its market power to harm ISPs, or to smear us via nasty on-screen messages as it has been smearing Verizon, ISPs have no choice but to react. One way we could do this -- and I'm strongly considering it -- is to start up a competing streaming service that IS friendly to ISPs. It would use the minimum possible amount of bandwidth, make proper use of caching, and -- most importantly -- actually PAY Internet service providers, instead of sapping their resources, by allowing them to sell it and keep a portion of the fee. This would provide an automatic, direct, per-customer reimbursement to the ISP for the cost of bandwidth. ISPs would sign on so fast that such a service could BURY Netflix in short order.
--Brett Glass