Declare Facebook a public utility and eliminate advertising by replacing with a fee or what you call a tariff. Breaking up does not always work. Facebook is like a natural monopoly - people want one site to connect with all their 'friends'. No one is going
to use several Facebooks as social media platform. They want one.
Regards,
Roderick.
I think you would quickly find that Facebook became a much emptier place
the moment you started charging standardized tariffs to access the service.
How many people here would shell out $10/month to scroll endlessly
through their timeline, or wall, or whatever facebook calls it these days?
I don't even use Facebook for free these days; charging a tariff? Yeah,
that's going to result in a ghost town pretty quickly.
People want one *free* site to connect to all their friends. They've already
learned that it's a non-starter trying to get their friends to join them on a
platform that charges a monthly tariff.
It's only a natural monopoly because the advertising is subsidizing the
free nature of it. Take away the free aspect, and suddenly it's not a
very natural monopoly at all.
Matt