17 May
2010
17 May
'10
11:29 a.m.
On 5/15/2010 6:38 PM, Graham Freeman wrote:
That may be, but it would surprise me. The carriers still get paid by virtue of charging the recipients for the SMSes, and in this particular case cutting off this line of communication is leaving money on the table, as email->SMS deliverability is desired yet optional/secondary functionality of the app.
Based on what I see in the marketplace today, I think that the average wireless carrier exec doesn't do the same math. For them, I think it's more like: Q: What's better than a service we can charge our users for? A: A service we can charge our users for, while at the same time charging somebody else.