As long as the companies convince people that the "cap" is large enough to be essentially the same as unmetered then most people won't care and will take the savings.
I don't agree. When we sold boatloads of dialup in the mid to late 90's, people did not like caps, no matter how high they were. We sold a product early on for $20/month which gave you 240 hours/month -- that was an average of 8 hours/day. However, most users never used more than 20 to 30 minutes a day -- but we often got told they were moving to other providers because they were 'unlimited.' So, we adapted. In any event, I've been watching this thread, and I'd have to say that going down the road of metered pricing will only cause other providers not to do this, and then market against TW. In fact, I'd bet on it. Am I the only one here who thinks that the major portion of the cost of having a customer is *not* the bandwidth they use?