On Sat, Jun 8, 2013 at 3:08 AM, Brandon Butterworth <brandon@rd.bbc.co.uk> wrote:
I was at an incentive auction discussion earlier in the week where it was suggested that the broadcasters see a rosy future with ATSC beaming to mobile, but there is still work to be done.
They might wish, after many years there has been little take up of the various systems created to do this (we've spent quite some time working on the standards). Nobody wanted to pay for it to be in handsets, other features were seen as more important uses of the space/power.
The next try is LTE Broadcast http://en.wikipedia.org/wiki/EMBMS
Without going into painful detail on the policy, technology or economics, i really don't see EMBMS being widely deployed and successful Not to say some folks won't try to make pigs fly. Vendors make a lot of money at the "pigs flying" BU. I do imagine the invisible hand of tariffs guiding users to better use broadcast TV and Radio for live events. CB
brandon