On 7/26/13 11:59 AM, "Otis L. Surratt, Jr." <otis@ocosa.com> wrote:
What happen to the days when you could simply tell someone not interested, don't call again and you wouldn't hear from them ever again????? Or the days when everything wasn't treated as spam????
When the former days disappeared, the latter days did also. In that exact order. If marketing wants to talk about "nurturing" leads, then I don't want to be a lead. Period. My attitude changed the day I got my SIXTH call from the same sales guy who I'd told "I might have the budget and need next year to get $product, and if so I'll definitely call you. The problem is that in this day and age of autodialers and call centers, most of the incoming unsolicited communications anyone gets are of a nature that they cost the person initiating the conversation orders of magnitude less to send than it costs you to answer. In the snail mail days, that balance was a lot closer to even, and so you weren't getting constant bombardments of semi- or un-targeted marketing solely because you had a publicly visible contact path. -- Josh Sholes